How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 30.06.2025 12:03
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Price
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Product
Perception
Place
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Good marketing is doing this well.
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
How is digital marketing important for business?
Processes
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
People